Narrow search
Showing 1 - 10 of 17
Cover Image
Cigarettes : a psychological study of their role in American life
Martineau, Pierre - In: Annual Marketing Research Conference : contributed …, (pp. 6-17). 1953
Persistent link: https://www.econbiz.de/10003668736
Cover Image
The personality of the retail store
Martineau, Pierre - In: The environment of marketing behavior : selections from …, (pp. 189-198). 1964
Persistent link: https://www.econbiz.de/10003627164
Cover Image
Social classes and speding behavior
Martineau, Pierre - In: Sociology in use : selected readings for the …, (pp. 196-208). 1965
Persistent link: https://www.econbiz.de/10003627182
Cover Image
The illusion of communication
Martineau, Pierre - In: Advertising management, (pp. 329-338). 1965
Persistent link: https://www.econbiz.de/10002445497
Cover Image
It's time to research the consumer
Martineau, Pierre - In: Harvard business review : HBR 33 (1955) 4, pp. 45-64
Persistent link: https://www.econbiz.de/10002445512
Cover Image
Its time to research the consumer
Martineau, Pierre - In: Modern marketing strategy, (pp. 84-103). 1964
Persistent link: https://www.econbiz.de/10002445519
Cover Image
The personality of the retail store
Martineau, Pierre - In: Harvard business review : HBR 36 (1958) 1, pp. 47-55
Persistent link: https://www.econbiz.de/10002445533
Cover Image
The psychological label on the product
Martineau, Pierre - In: Marketing management and administrative action, (pp. 332-343). 1968
Persistent link: https://www.econbiz.de/10002445545
Cover Image
Sharper focus for the corporate image
Martineau, Pierre - In: Advertising management, (pp. 276-291). 1965
Persistent link: https://www.econbiz.de/10002445552
Cover Image
Social classes and spending behavior
Martineau, Pierre - In: Theories for marketing systems analysis : Selected …, (pp. 35-41). 1967
Persistent link: https://www.econbiz.de/10002445579