Barska, Anetta; Śnihur, Janusz - In: Economic and environmental studies : a journal for … 15 (2015) 2, pp. 189-209
Dynamic development of the Internet and electronic devices favours also its use in the marketing activity of … enterprises what manifests itself in dynamic development of e-commerce or the use of the Internet for communication. Aim of this … article is to evaluate the possibility of using Internet in the marketing activities oriented towards Gen Y consumers. The …
