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Stumme Verkäufer : Erfolgsstrategien für den Einsatz von Werbemitteln
Carson, Mitch - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003796694
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Der Köder zum Mitmachen : Online-Mediaplanung mit Targeting-Technologien
Kastner, Margit - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003863610
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Advertising
MacRury, Iain - 2009 - 1. publ.
Advertising and common sense -- Advertising agencies: mediation and the creative process -- Advertising: marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Advertising: signs and textualities -- Advertising: new forms and intimacies --...
Persistent link: https://www.econbiz.de/10003406935
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Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003676945
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Advertising : principles & practice
Moriarty, Sandra E.; Mitchell, Nancy; Wells, William - 2009 - 8. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003685527
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In-Game Advertising - Werbung in Computerspielen : Strategien und Konzepte
Thomas, Wolfgang; Stammermann, Ludger - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516968
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Persuasive advertising : evidence-based principles
Armstrong, Jon Scott - 2010
Persistent link: https://www.econbiz.de/10003532888
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Marketingkommunikation
Pepels, Werner - 2011 - 2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009159530