Advertising

Iain MacRury

Advertising and common sense -- Advertising agencies: mediation and the creative process -- Advertising: marketing, media and communication -- Analysing and historicising advertising -- Advertising and culture -- Advertising: signs and textualities -- Advertising: new forms and intimacies -- Advertising: audiences and psychologies bibliography

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Year of publication:	2009 ; 1. publ.
Authors:	MacRury, Iain
Publisher:	London [u.a.] : Routledge
Subject:	Werbung \| Advertising \| Werbeplanung \| Advertising planning \| Theorie \| Theory
Description of contents:	Table of Contents [gbv.de]

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Extent:	XVII, 318 S. Ill.
Series:	Routledge introductions to media and communications
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	0-415-25126-5 ; 0-415-25125-7 ; 978-0-415-25126-6 ; 978-0-415-25125-9 ; 0-203-49319-2 ; 978-0-203-49319-9
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003406935