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The technique of marketing res...
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Marketing
97
Marketing management
59
Marketingmanagement
59
Marktforschung
51
Marketingtheorie
42
Marketing theory
38
Consumer behaviour
34
Konsumentenverhalten
34
USA
32
Market research
31
United States
29
Theorie
25
Theory
25
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23
Vereinigte Staaten
21
Kongress
16
Verkauf
14
Internationales Marketing
13
Selling
13
Werbung
12
Welt
11
World
11
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Corporate Social Responsibility
9
Corporate social responsibility
9
Internet marketing
9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Social Web
8
Social web
8
Advertising
7
Verbraucher
7
Artificial intelligence
6
Knowledge management
6
Künstliche Intelligenz
6
Wissensmanagement
6
Dienstleistung
5
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2
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2
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Book / Working Paper
213
Journal
66
Article
6
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Konferenzschrift
116
Collection of articles of several authors
46
Sammelwerk
46
Conference proceedings
36
Graue Literatur
21
Non-commercial literature
21
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9
Elektronischer Datenträger
4
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4
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Language
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English
235
Undetermined
49
German
1
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Bennett, Peter D.
4
Bader, Louis
3
Baker, Stacey Menzel
3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Frederick, J. George
3
Frederick, Justus George
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Saboo, Alok
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Adler, Lee
2
Alderson, Wroe
2
Andreasen, Alan R.
2
Bartels, Robert D. W.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Czepiel, John A.
2
Evans, Kenneth R.
2
Ferber, Robert
2
Ferrell, Odies C.
2
Fisk, George
2
Gelb, Betsy D.
2
George, William R.
2
Haas, Raymond M.
2
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American Marketing Association
274
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2024, Online>
3
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
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Published in...
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Series / American Marketing Association
33
Marketing theory and applications
16
Proceedings series / American Marketing Association
13
AMA educators' proceedings
8
Combined proceedings (Spring Conference + Fall Conference)
5
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
Journal of marketing
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
AMA reprint series
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
A Century of Marketing
1
AMA briefings & surveys
1
AMA educators proceedings
1
Bibliography series / American Marketing Association
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Journal of historical research in marketing
1
June Conference proceedings / American Marketing Association
1
Market research series
1
Marketing Research Technique Series, American Marketing Association
1
Marketing knowledge series
1
Marketing management and the Indian economy
1
Michigan business papers : a publication of the Bureau of Business Research, Graduate School of Business Administration
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings series
1
Routledge Library Editions: Marketing Ser.
1
Routledge library editions / Marketing
1
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ECONIS (ZBW)
198
USB Cologne (EcoSocSci)
83
OLC EcoSci
4
Showing
31
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31
Combined proceedings (Spring Conference + Fall Conference)
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1971(1972) -
Persistent link: https://www.econbiz.de/10000444990
Saved in:
32
June Conference proceedings / American Marketing Association
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1967 - 1968 nachgewiesen
Persistent link: https://www.econbiz.de/10000444991
Saved in:
33
Proceedings of the ... World Congress
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1966 nachgewiesen
Persistent link: https://www.econbiz.de/10000444992
Saved in:
34
Business proceedings / American Marketing Association
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1976(1977) - 1978 nachgewiesen
Persistent link: https://www.econbiz.de/10000444993
Saved in:
35
Series / American Marketing Association
American Marketing Association
-
Chicago, Ill. : AMA
-
Nachgewiesen 9.1957 -
Persistent link: https://www.econbiz.de/10000448193
Saved in:
36
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
37
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
38
Theoretical developments in marketing
Lamb, Charles W.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000684529
Saved in:
39
Marketing management : a quarterly business management publication of the American Marketing Association
American Marketing Association
-
Chicago, Ill. : AMA
-
1.1992 -
Persistent link: https://www.econbiz.de/10000536947
Saved in:
40
Readings in survey research
Ferber, Robert
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10000541672
Saved in:
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