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Rethinking marketing programs...
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Chattopadhyay, Amitava
83
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62
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15
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13
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1
Rethinking marketing programs for emerging markets
Chattopadhyay, Amitava
;
Dawar, Niraj
-
2000
Persistent link: https://www.econbiz.de/10001517706
Saved in:
2
What drives word-of-mouth? : the roles of product originality and usefulness ; Report No. 06-111
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 81-100
Persistent link: https://www.econbiz.de/10003346489
Saved in:
3
Valuing time : moderate download times can improve online goal pursuit
Sellier, Anne Laure
;
Chattopadhyay, Amitava
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
2
,
pp. 236-245
Persistent link: https://www.econbiz.de/10003860515
Saved in:
4
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
Lajos, Joseph
;
Katona, Zsolt
;
Chattopadhyay, Amitava
; …
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003861096
Saved in:
5
Just give me another chance: the strategies for brand recovery from a bad first impression
Muthukrishnan, A. V.
;
Chattopadhyay, Amitava
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 334-345
Persistent link: https://www.econbiz.de/10003486955
Saved in:
6
CAM : a spreading activation network model of subcategory construction
Katona, Zsolt
;
Lajos, Joseph
;
Chattopadhyay, Amitava
; …
-
2006
Persistent link: https://www.econbiz.de/10003406609
Saved in:
7
On the perceived value of money : the reference dependence of currency numerosity effects
Wertenbroch, Klaus
(
contributor
);
Soman, Dilip
(
contributor
)
-
2006
-
rev.
Persistent link: https://www.econbiz.de/10003379132
Saved in:
8
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2008
Persistent link: https://www.econbiz.de/10003910081
Saved in:
9
Mood matching : the importance of fit between moods elicited by TV programs and commercials
Lajos, Joseph
;
Ordabayeva, Nailya
;
Chattopadhyay, Amitava
-
2009
-
Rev. vers.
Persistent link: https://www.econbiz.de/10003912983
Saved in:
10
Differences and similarities in hue preferences between Chinese and Caucasians
Chattopadhyay, Amitava
;
Gorn, Gerald J.
;
Darke, Peter
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 219-239)
.
2010
Persistent link: https://www.econbiz.de/10003933291
Saved in:
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