Just give me another chance: the strategies for brand recovery from a bad first impression
Year of publication: |
2007
|
---|---|
Authors: | Muthukrishnan, A. V. ; Chattopadhyay, Amitava |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 2, p. 334-345
|
Subject: | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Experiment | Marketing | Forschung | Research |
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