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Tell me which perfume you wear, i'll tell you how old you are : modeling the impact of consumer age on product choice
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - 2006
Persistent link: https://www.econbiz.de/10003740334
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Why do older consumers buy older brands? : the role of attachment and declining innovativeness
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles - In: Journal of marketing 74 (2010) 5, pp. 104-121
Persistent link: https://www.econbiz.de/10009237708
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Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
Lambert-Pandraud, Raphae͏̈lle; Laurent, Gilles; … - In: Journal of marketing 69 (2005) 2, pp. 97-113
Persistent link: https://www.econbiz.de/10005922640
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Fighting social isolation through a user-friendly mobile phone : Bazile Telecom
Lambert-Pandraud, Raphae͏̈lle; Morel, Yves - In: Diversity in European marketing : text and cases, (pp. 57-75). 2012
Persistent link: https://www.econbiz.de/10009531601
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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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Susan Douglas : the "founding mother" of the European Marketing Academy
Laurent, Gilles - In: International marketing review 32 (2015) 2, pp. 116-117
Persistent link: https://www.econbiz.de/10011296988
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Marketing science : formalisation et exploitation des connaissances marketing
Choffray, Jean-Marie; Laurent, Gilles - 1988
Persistent link: https://www.econbiz.de/10000763305
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Decision making and brand choice by older consumers
Cole, Catherine; Laurent, Gilles; Drolet, Aimee; Ebert, Jane - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
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How consumers overcome ambivalence toward hedonic purchases? : A typology of consumer strategies
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2005
Persistent link: https://www.econbiz.de/10003279938
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Impact of age on brand choice
Lambert-Pandraud, Raphaëlle; Laurent, Gilles - In: The aging consumer : perspectives from psychology and …, (pp. 191-208). 2010
Persistent link: https://www.econbiz.de/10003996993