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The role of over-the-counter m...
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Eagle, Lynne C.
68
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45
Dahl, Stephan
28
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18
Bulmer, Sandy
16
Chamberlain, Kerry
16
Hawkins, Jacinta
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Brennan, Ross
10
Czarnecka, Barbara
7
Hodgetts, Darrin
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Rose, Lawrence Craig
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Hay, Rachel
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Low, David
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Rose, Lawrence C.
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Saleem, Muhammad Abid
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Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
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Working paper / Department of Commerce, College of Business, Massey University
31
Journal of marketing management : MM
5
Marketing Intelligence & Planning
4
Social Science & Medicine
4
Young consumers : insight and ideas for responsible marketers
4
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
European Journal of Marketing
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3
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3
The SAGE handbook of marketing ethics
3
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3
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2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
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2
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2
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Working papers / Department of Commerce, College of Business, Massey University
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Corporate Communications: An International Journal
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ECONIS (ZBW)
77
OLC EcoSci
18
Other ZBW resources
17
RePEc
12
USB Cologne (EcoSocSci)
1
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Direct to the consumer promotion of medication and retail pharmacists : a missing link in the debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001722271
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2
Practice nurses : practically neglected in the DTC promotion of drugs debate
Eagle, Lynne C.
;
Chamberlain, Kerry
;
Zou, Liping
-
2002
Persistent link: https://www.econbiz.de/10001726424
Saved in:
3
A doctor's dilemma : does direct to the consumer promotion of prescription drugs change marketing communication channels and doctor-patient relationships?
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2002
Persistent link: https://www.econbiz.de/10001715417
Saved in:
4
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
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5
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
6
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
Saved in:
7
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
8
The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta
;
Arin, Kerim Peren
;
Rose, Lawrence Craig
; …
-
2008
Persistent link: https://www.econbiz.de/10003792323
Saved in:
9
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
Saved in:
10
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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