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Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of food products marketing 21 (2015) 1, pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
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Does a store brand always hurt the manufacturer of a competing national brand?
Ru, Jun; Shi, Ruixia; Zhang, Jun - In: Production and operations management : an international … 24 (2015) 2, pp. 272-286
Persistent link: https://www.econbiz.de/10010528686
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Store-brand introduction and multilateral contracting
Zheng, Quan; Jang, Hongseok; Pan, Xiajun Amy - In: Manufacturing & service operations management : M & SOM 24 (2022) 1, pp. 467-484
Persistent link: https://www.econbiz.de/10012818744
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Manufacturer's channel strategy with retailer's store brand
Wang, Lisha; Chen, Jing; Song, Huaming - In: International journal of production research 59 (2021) 10, pp. 3042-3061
Persistent link: https://www.econbiz.de/10012516533
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The dark side of bilateral encroachment within a supply chain
Nie, Jiajia; Wang, Qijun; Shi, Chunlai; Zhou, Yu - In: Journal of the Operational Research Society 73 (2022) 4, pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
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The new approach to developing store brand strategy : a case from China
Song, Wei; Schein, David D.; Collins, Roger - In: International journal of business environment : IJBE 8 (2016) 4, pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
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How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
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The role of store brand spillover in a retailer’s category management strategy
Alan, Yasin; Kurtuluş, Mümin; Wang, Chunlin - In: Manufacturing & service operations management : M & SOM 21 (2019) 3, pp. 620-635
Persistent link: https://www.econbiz.de/10012102852
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Cost analysis of calcium in store brand versus national brand grocery products
Kay, Lisa M.; Wu, Qiang; Wall-Bassett, Elizabeth; Yen, … - In: Journal of food products marketing 24 (2018) 1, pp. 80-95
Persistent link: https://www.econbiz.de/10011880232