Within the international literature there are presented various examples, of good practices in terms of the implication of the companies in the community as well as several negative examples such as the ENRON, NIKE case and others. The most recent negative case in Romania is that of the company...

Frontmatter -- Foreword: Ethical Approaches to Marketing – Positive Contributions to Society -- Introduction -- Contents -- 1 Apathy in the UK? The New Lifestyle Political Activism of Ethical Consumerism -- 2 The Usefulness of the Social Identity Approach to Social Marketing -- 3 Social...