Social marketing: strengthening company-customer bonds
Marios Katsioloudes, Jim Grant and Donelda S. McKechnie
| Year of publication: |
2007
|
|---|---|
| Authors: | Katsioloudes, Marios ; Grant, Jim ; McKechnie, Donelda S. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 28.2007, 3, p. 56-64
|
| Subject: | Beziehungsmarketing | Relationship marketing | Social Marketing | Social marketing | Corporate Social Responsibility | Corporate social responsibility | Unternehmensethik | Business ethics | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003487057