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Strategic marketing : a business response to consumerism
Robertson, Andrew - 1978
Persistent link: https://www.econbiz.de/10000049888
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Marketing for social entrepreneurship
Chiweshe, Nigel - In: Incorporating business models and strategies into …, (pp. 131-144). 2016
Persistent link: https://www.econbiz.de/10011349786
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Ethisches Marketing : nachhaltige Strategien für hochsensible Klein- und Mikrounternehmer
Parlow, Georg; Rupprecht, Susanne - 2019 - 3. überarbeitete Neuauflage
Persistent link: https://www.econbiz.de/10012129750
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Strategic communication for sustainable organizations : theory and practice
Allen, Myria - 2015
Persistent link: https://www.econbiz.de/10011337762
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The effect of affective response to corporate social irresponsibility on consumer resistance behaviour : validation of a dual-channel model
Trautwein, Stefan; Lindenmeier, Jörg - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 3/4, pp. 253-276
Persistent link: https://www.econbiz.de/10012178378
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The transparency construct in corporate marketing
Leitch, Shirley R. - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1503-1509
Persistent link: https://www.econbiz.de/10011754992
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A typology of cause-related marketing approaches in European professional basketball
Schyvinck, Cleo; Willem, Annick - In: Sport management review 21 (2018) 4, pp. 347-362
Persistent link: https://www.econbiz.de/10011911315
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Corporate social responsibility : concepts of ethics in marketing and education
Agrawal, Bhavna; Agrawal, Anuj - In: Social responsibility of business enterprises, (pp. 81-109). 2009
Persistent link: https://www.econbiz.de/10003809989
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Contemporary issues in entrepreneurship marketing : sustainability, ethics and social responsibility
Nwankwo, Sonny; Richards, Darlington - In: Entrepreneurship marketing : principles and practice of …, (pp. 367-384). 2011
Persistent link: https://www.econbiz.de/10008822512
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Die Moral der Unternehmenskommunikation : lohnt es sich, gut zu sein?
Schmidt, Siegfried J. (ed.); Tropp, Jörg (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10009501505