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Foundations of marketing theor...
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Marketing theory
49
Marketingtheorie
48
Theorie
19
Theory
19
Marketing management
16
Marketingmanagement
16
Marketing
14
Competitive advantage
12
Wettbewerbsvorteil
12
Resource-based view
11
Ressourcenorientierter Ansatz
11
Marketing strategy
10
Marktforschung
10
Market research
9
USA
9
Vereinigte Staaten
9
resource-advantage theory
9
Absatz Franchising
8
United States
8
Business ethics
7
History of economic thought
7
Unternehmensethik
7
Ökonomische Ideengeschichte
7
Distribution channel
6
Ethics
6
Ethik
6
Relationship marketing
6
Scientific method
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Theory of competition
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Vertriebsweg
6
Wettbewerbstheorie
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Wissenschaftliche Methode
6
Absatztheorie
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Corporate Social Responsibility
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Corporate social responsibility
5
Economic growth
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English
136
Undetermined
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Hunt, Shelby D.
217
Madhavaram, Sreedhar
21
Arnett, Dennis B.
15
Sheth, Jagdish N.
11
Chonko, Lawrence B.
8
Nevin, John R.
7
Hatfield, Hunter N.
6
Morgan, Robert M.
6
Bicen, Pelin
5
Davis, Donna F.
5
Brasel, S. Adam
4
Campbell, Colin
4
Schlegelmilch, Bodo B.
4
Varadarajan, Rajan
4
Vitell, Scott J.
4
Hansen, Jared M.
3
Wilcox, James B.
3
Barney, Jay B.
2
Blois, Keith J.
2
Brashear, Thomas
2
Derozier, Caroline
2
Duhan, Dale F.
2
Ehret, Michael
2
Hopkinson, Gilian C.
2
Jaworski, Bernard J.
2
Jones, D. G. Brian
2
Morgan, Robert E.
2
Muncy, James A.
2
Priem, Richard L.
2
Ray, Nina M.
2
Rinaldo, Shannon B.
2
Shaw, Eric H.
2
Sparks, John R.
2
Spekman, Robert E.
2
Spralls, Samuel A.
2
Swink, Morgan
2
Wittmann, C. Michael
2
Wood, Van R.
2
Alderson, ...
1
Azab, Carol
1
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AMS review : official publication of the Academy of Marketing Science
25
Journal of marketing
15
Journal of marketing management : MM
11
Legends in marketing
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
10
Journal of business research : JBR
9
Journal of the Academy of Marketing Science
8
Journal of Business Research
7
The journal of business & industrial marketing
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
Journal of Business & Industrial Marketing
5
Journal of historical research in marketing
5
The journal of supply chain management : a global review of purchasing and supply
5
Contemporary Economics
4
European Journal of Marketing
4
European journal of marketing : EJM
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of retailing
4
Journal of Historical Research in Marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
Contemporary economics
2
Franchising : an international perspective
2
Journal of economic issues : jei
2
Journal of macromarketing
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research : JMR
2
Marketing for a new century
2
Marketing theory
2
Organizational dynamics : a quarterly review of organizational behavior for professional managers
2
Review of marketing research
2
Academy of Management journal : AMJ
1
Business & the contemporary world
1
Business Horizons
1
Business ethics quarterly : the journal of the Society for Business Ethics
1
Business horizons
1
Changing the course of marketing : alternative paradigms for widening marketing theory
1
Developmental challenges in marketing research
1
Does marketing need reform? : fresh perspectives on the future
1
Eastern Economic Journal
1
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ECONIS (ZBW)
122
OLC EcoSci
63
Other ZBW resources
13
RePEc
12
USB Cologne (EcoSocSci)
5
EconStor
2
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71
Alderson's general theory of marketing: a formalization
Hunt, Shelby D.
;
Muncy, James A.
;
Ray, Nina M.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 337-349)
.
2006
Persistent link: https://www.econbiz.de/10003279773
Saved in:
72
Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
A twenty-first century guide to Aldersonian marketing …
,
(pp. 453-471)
.
2006
Persistent link: https://www.econbiz.de/10003279831
Saved in:
73
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
Saved in:
74
Explaining alliance success: competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael
;
Hunt, Shelby D.
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 743-756
Persistent link: https://www.econbiz.de/10003893182
Saved in:
75
Understanding ethical diversity in organizations
Hunt, Shelby D.
;
Hansen, Jared M.
- In:
Organizational dynamics : a quarterly review of …
36
(
2007
)
2
,
pp. 202-216
Persistent link: https://www.econbiz.de/10003480025
Saved in:
76
Why consumers believe they are being ripped off
Hunt, Shelby D.
;
Nevin, John R.
- In:
Business horizons
24
(
1981
)
3
,
pp. 48-52
Persistent link: https://www.econbiz.de/10003582974
Saved in:
77
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
Saved in:
78
Grounding supply chain management in resource-advantage theory
Hunt, Shelby D.
;
Davis, Donna F.
- In:
The journal of supply chain management : a global …
44
(
2008
)
1
,
pp. 10-21
Persistent link: https://www.econbiz.de/10003708197
Saved in:
79
The macromarketing, micromarketing dichotomy : a taxonomical model
Hunt, Shelby D.
;
Burnett, John
-
2009
Persistent link: https://www.econbiz.de/10003876028
Saved in:
80
The general theory of marketing ethics : a revision and three questions
Hunt, Shelby D.
;
Vitell, Scott J.
-
2009
Persistent link: https://www.econbiz.de/10003876282
Saved in:
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