Narrow search
Showing 71 - 80 of 108
Cover Image
When are frugal consumers not frugal? : the influence of personal networks
Lee, Seung Hwan Mark - In: Journal of retailing and consumer services 30 (2016), pp. 1-7
Persistent link: https://www.econbiz.de/10011473120
Cover Image
Proactive personality heterophily and the moderating role of proactive personality on network centrality and psychological outcomes : a longitudinal study
Lee, Seung Hwan Mark; Qureshi, Israr; Konrad, Alison M.; … - In: Journal of business and psychology 29 (2014) 3, pp. 381-395
Persistent link: https://www.econbiz.de/10010405472
Cover Image
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na; Lee, Seung Hwan Mark - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Cover Image
The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.; Cotte, June; Lee, Seung Hwan Mark - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
Cover Image
The satisfaction and stress of being a market maven : a social network perspective
Lee, Seung Hwan Mark; Leizerovici, Gail; Zhang, Shuoyang - In: Journal of consumer behaviour : an international … 14 (2015) 5, pp. 325-334
Persistent link: https://www.econbiz.de/10011477103
Cover Image
Currency substitution and foreign exchange rate expection : new approach for Canadian money demand
Chotigeat, Tosporn - In: The Asian economic review : journal of the Indian … 35 (1993) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10001150901
Cover Image
The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark - In: Journal of business research : JBR 67 (2014) 1, pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
Cover Image
One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley; Lee, Seung Hwan Mark - In: Journal of fashion marketing and management 26 (2022) 2, pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
Cover Image
Enhancing the role of flow experience in social media usage and its impact on shopping
Hyun, Hyowon; Toulany Thavisay; Lee, Suk Hyung - In: Journal of retailing and consumer services 65 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013169687
Cover Image
Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810