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Pelsmacker, Patrick de
61
Gierl, Heribert
60
Esch, Franz-Rudolf
46
Frey, Bruno S.
46
Bauer, Hans H.
35
Dens, Nathalie
33
Diehl, Sandra
32
Eisend, Martin
32
Reijmersdal, Eva A. van
28
Septianto, Felix
28
Kirchler, Erich
27
Terlutter, Ralf
26
Krishna, Aradhna
25
Taylor, Charles Raymond
24
Wilbur, Kenneth C.
24
Gröppel-Klein, Andrea
23
Phau, Ian
23
Weimann, Joachim
23
Huber, Frank
22
Kaiser, Harry M.
22
Wolfers, Justin
22
Franses, Philip Hans
21
Kiesewetter, Dirk
21
Stafford, Marla Royne
21
Stutzer, Alois
21
Bellman, Steven
20
Kuhn, Andreas
20
Pauwels, Koen
20
Romaniuk, Jenni
20
Yoon, Hye Jin
20
Chan, Kara
19
Chang, Chingching
19
Dahlén, Micael
19
Fochmann, Martin
19
Hudders, Liselot
19
Mueller, Barbara
19
Nufer, Gerd
19
Rosengren, Sara
19
Yoon, Sukki
19
Caplin, Andrew
17
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
HAL
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Springer-Verlag GmbH
12
IGI Global
9
Edward Elgar Publishing
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OECD
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Verlag Dr. Kovač
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Books on Demand GmbH <Norderstedt>
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Gesellschaft für Angewandte Wirtschaftspsychologie
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Université Paris-Dauphine (Paris IX)
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Erasmus Research Institute of Management
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Shaker Verlag
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Deutsche Werbewissenschaftliche Gesellschaft
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Ekonomiska forskningsinstitutet <Stockholm>
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Fachhochschule Reutlingen / European School of Business
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Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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Springer Gabler <Firma>
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Technische Universität Braunschweig
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African Association of Agricultural Economists - AAAE
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Agricultural and Applied Economics Association - AAEA
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Christian-Albrechts-Universität zu Kiel
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Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
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Faculteit Economie en Bedrijfskunde, Universiteit Gent
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IP Deutschland GmbH <Köln>
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Institute for the Study of Labor (IZA)
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International Association for Research in Economic Psychology
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Peter Lang GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
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Association for NeuroPsychoEconomics
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C.E.P.R. Discussion Papers
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Centre for Economic Policy Research
3
De Gruyter Oldenbourg
3
Ernst-Moritz-Arndt-Universität Greifswald
3
European Association of Agricultural Economists - EAAE
3
Goethe-Universität Frankfurt am Main
3
Herbert von Halem Verlag
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Journal of business research : JBR
303
Journal of advertising research
275
Journal of advertising : official publication of the American Academy of Advertising
257
International journal of advertising : the quarterly review of marketing communications
223
International journal of advertising : the review of marketing communications
212
Journal of marketing communications
199
Psychology & marketing
178
Journal of retailing and consumer services
141
Journal of promotion management : JPM
119
SpringerLink / Bücher
104
Journal of marketing research : JMR
99
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
97
Journal of economic psychology : research in economic psychology and behavioral economics
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
87
Journal of promotion management : innovations in planning and applied research
87
International journal of hospitality management
83
European journal of marketing : EJM
80
Marketing letters : a journal of research in marketing
76
Marketing : ZFP ; journal of research and management
74
International journal of internet marketing and advertising : IJIMA
73
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Tourism management : research, policies, practice
63
Journal of current issues and research in advertising : JCIRA
61
NBER working paper series
61
Health marketing quarterly
59
Journal of business ethics : JOBE
56
Discussion paper series / IZA
53
Working paper / National Bureau of Economic Research, Inc.
52
International journal of consumer studies
51
The journal of product & brand management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Journal of marketing
48
Marketing intelligence & planning
48
NBER Working Paper
48
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
48
Young consumers : insight and ideas for responsible marketers
47
Asia Pacific journal of marketing and logistics
46
Management science : journal of the Institute for Operations Research and the Management Sciences
46
CESifo working papers
43
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ECONIS (ZBW)
15,610
Other ZBW resources
479
USB Cologne (EcoSocSci)
359
RePEc
333
EconStor
247
BASE
25
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OLC EcoSci
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ArchiDok
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Showing
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17,071
Sort
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date (oldest first)
1
The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden
;
Vallen, Beth
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
Saved in:
2
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
Saved in:
3
Metaphoric advertisement comprehension : the role of cerebral hemispheres
Vance, Kristy
;
Virtue, Sandra
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 41-50
Persistent link: https://www.econbiz.de/10008908956
Saved in:
4
Einfluss olfaktorischer Reize auf das Kaufverhalten in Handelsagglomerationen
Teller, Christoph
-
2007
Persistent link: https://www.econbiz.de/10003568160
Saved in:
5
The role of gender and message strategy in the
perception
of advocacy advertising
Lee, Yoon-joo
;
Haley, Eric
;
Avery, Elizabeth Johnson
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10003987006
Saved in:
6
A pictorial attitude IAT as a measure of implicit motives
Slabbinck, Hendrik
;
De Houwer, Jan
;
Van Kenhove, Patrick
-
2011
-
pre-peer reviewed vers.
Persistent link: https://www.econbiz.de/10009009171
Saved in:
7
Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
Saved in:
8
Visual metaphors in ads : the inverted-U effects of incongruity on processing pleasure and ad effectiveness
Mohanty, Praggyan
;
Ratneshwar, Srinivasan
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 443-460
Persistent link: https://www.econbiz.de/10011532998
Saved in:
9
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
10
Motorische Markenhandlungen : eine verhaltenswissenschaftliche Analyse des Einflusses der Handlungsausführung auf die Handlungs- und Markennamenerinnerung
Fischer, Alexander
-
2012
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009383273
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