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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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Anwendungsbezogene Marketing-Theorie : Arbeitsmaterialien
Hesse, Jürgen - 1989
Persistent link: https://www.econbiz.de/10000771820
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Principles of modern marketing
Husted, Stewart W.; Varble, Dale L.; Lowry, James R. - 1989
Persistent link: https://www.econbiz.de/10000758749
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing : concepts and applications
Schewe, Charles D.; Smith, Reuben M. - 1980 - Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
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Marketing
Zikmund, William G.; Amico, Michael d' - 1984
Persistent link: https://www.econbiz.de/10000559680
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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Produktion, Absatz, Finanzierung
Kistner, Klaus-Peter; Steven, Marion - 1994
Persistent link: https://www.econbiz.de/10000414418