Marketing
Charles W. Lamb, Jr.; Joseph F. Hair, Jr.; Carl McDaniel
| Year of publication: |
2004 ; 7. ed
|
|---|---|
| Authors: | Lamb, Charles W. ; Hair, Joseph F. ; McDaniel, Carl D. |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Marketing | Marketingtheorie | Marketing theory | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVIII, 774 S Ill., graph. Darst 1 CD-ROM |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Glossar enthalten ; Glossary included ; CD-ROM, DVD |
| Language: | English |
| Notes: | Includes bibliographical references and index 0211 |
| ISBN: | 0-324-14798-8 ; 0-324-18817-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001674392