Similar Search Results

Die Entscheidung des Herstellers über die Verwendung der unverbindlichen Preisempfehlung

Preißner, Markus; Spork, Sven; Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 2, pp. 76-88

Persistent link: https://www.econbiz.de/10003462589

Die unverbindliche Preisempfehlung des Herstellers

Preißner, Markus; Spork, Sven; Wierich, Ralf - In: Theoretische Fundierung und praktische Relevanz der …, (pp. 371-396). 2007

Persistent link: https://www.econbiz.de/10003468235

Die Entscheidung des Herstellers über die Verwendung der unverbindlichen Preisempfehlung

Preißner, Markus; Spork, Sven; Wierich, Ralf - In: Handel im Fokus : aus dem Instituts für … 59 (2007) 2, pp. 76-88

Persistent link: https://www.econbiz.de/10009072589

How retailer coupons increase attitudinal loyalty : the impact of three coupon design elements

Wierich, Ralf; Zielke, Stephan - In: European journal of marketing : EJM 48 (2014) 3/4, pp. 699-721

Persistent link: https://www.econbiz.de/10010371625

How Retailer Coupons Increase Attitudinal Loyalty – The Impact of Three Coupon Design Elements

Wierich, Ralf - 2015

Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers.Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural...

Persistent link: https://www.econbiz.de/10013024261

How retailer coupons increase attitudinal loyalty – the impact of three coupon design elements

Wierich, Ralf; Zielke, Stephan - In: European Journal of Marketing 48 (2014) 3/4, pp. 699-721

Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers. Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural...

Persistent link: https://www.econbiz.de/10014723473