How Retailer Coupons Increase Attitudinal Loyalty – The Impact of Three Coupon Design Elements
Year of publication: |
2015
|
---|---|
Authors: | Wierich, Ralf |
Other Persons: | Zielke, Stephan (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Rabatt | Rebate |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: European Journal of Marketing, Vol. 48 No. 3/4, pp. 699-721, 2014 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2014 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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