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Social marketing and social influences : using social ecology as a theoretical framework
Collins, Katie; Tapp, Alan; Pressley, Ashley - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1181-1200
Persistent link: https://www.econbiz.de/10008810725
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Why practitioners don't read our articles and what we should do about it
Tapp, Alan - In: The marketing review 5 (2005) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10006016635
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The changing face of marketing academia: What can we learn from commercial market research and practitioners?
Tapp, Alan - In: European journal of marketing : EJM 38 (2004) 5, pp. 492-499
Persistent link: https://www.econbiz.de/10006080455
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From "carefree casuals" to "professional wanderers": Segmentation possibilities for football supporters
Tapp, Alan; Clowes, Jeff - In: European journal of marketing : EJM 36 (2002) 11, pp. 1248-1269
Persistent link: https://www.econbiz.de/10006085891
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A conceptual model for public relations in museums
Tapp, Alan; Warren, Stella - In: European journal of marketing : EJM 44 (2010) 1, pp. 42-66
Persistent link: https://www.econbiz.de/10008378581
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Social marketing and social influences: Using social ecology as a theoretical framework
Collins, Katie; Tapp, Alan; Pressley, Ashley - In: Journal of marketing management : MM 26 (2010) 13, pp. 1181-1201
Persistent link: https://www.econbiz.de/10008744928
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Achieving effective academic/practitioner knowledge exchange in marketing
Hughes, Tim; Tapp, Alan; Hughes, Rebecca - In: Journal of marketing management : MM 24 (2008) 1, pp. 221-241
Persistent link: https://www.econbiz.de/10008416642
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A call to arms for applied marketing academics
Tapp, Alan - In: Marketing intelligence & planning 22 (2004) 5, pp. 579
Persistent link: https://www.econbiz.de/10006962427
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New technology and the changing role of marketing
Tapp, Alan; Hughes, Tim - In: Marketing intelligence & planning 22 (2004) 2-3, pp. 284-296
Persistent link: https://www.econbiz.de/10006963557
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New technology and the changing role of marketing
Tapp, Alan; Hughes, Tim - In: Marketing intelligence & planning 22 (2004) 3, pp. 284-296
Persistent link: https://www.econbiz.de/10006963719