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E-marketing
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Subject
All
Relationship marketing
26,355
Beziehungsmarketing
25,680
Electronic Commerce
23,988
E-commerce
21,367
Marketingmanagement
17,141
Consumer behaviour
16,780
Konsumentenverhalten
16,638
Marketing management
16,550
Online-Marketing
13,228
Internet marketing
13,112
Social Web
8,159
Social web
8,153
Online-Handel
6,930
Online retailing
6,911
Internet
6,278
Theorie
6,201
Theory
6,182
Customer satisfaction
6,136
Kundenzufriedenheit
6,050
Deutschland
5,894
Germany
5,660
Marketing
5,026
Brand management
4,829
Markenführung
4,819
Service quality
4,551
Dienstleistungsqualität
4,530
USA
3,605
United States
3,500
Lieferantenmanagement
3,463
Supplier relationship management
3,461
Markenimage
3,049
Brand image
3,044
Einzelhandel
2,772
Retail trade
2,704
Werbewirkung
2,604
Advertising effects
2,587
Digitalisierung
2,581
Viral marketing
2,521
Virales Marketing
2,520
Werbung
2,437
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Online availability
All
Undetermined
23,348
Free
12,314
Type of publication
All
Article
47,569
Book / Working Paper
28,494
Journal
245
Other
53
Type of publication (narrower categories)
All
Article in journal
35,284
Aufsatz in Zeitschrift
35,284
Aufsatz im Buch
9,033
Book section
9,033
Graue Literatur
4,536
Non-commercial literature
4,536
Hochschulschrift
3,587
Thesis
2,843
Working Paper
2,753
Arbeitspapier
2,579
Collection of articles of several authors
2,229
Sammelwerk
2,229
Aufsatzsammlung
1,425
Case study
1,273
Fallstudie
1,273
research-article
1,223
Lehrbuch
1,106
Textbook
933
Konferenzschrift
845
Bibliografie enthalten
735
Bibliography included
735
Ratgeber
605
Guidebook
565
Conference proceedings
457
Conference paper
395
Konferenzbeitrag
395
Dissertation u.a. Prüfungsschriften
325
Amtsdruckschrift
279
Government document
279
Handbook
246
Handbuch
246
Glossar enthalten
204
Glossary included
204
Reprint
197
Collection of articles written by one author
146
Sammlung
146
conceptual-paper
141
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136
review-article
130
case-report
112
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English
59,731
German
14,795
Undetermined
1,345
French
263
Polish
96
Spanish
77
Russian
75
Italian
57
Romanian
40
Dutch
30
Swedish
28
Hungarian
27
Portuguese
17
Ukrainian
15
Lithuanian
10
Czech
9
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6
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6
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5
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4
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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Author
All
Bruhn, Manfred
207
Homburg, Christian
171
Kotler, Philip
137
Bauer, Hans H.
110
Kollmann, Tobias
103
Kumar, V.
103
Meffert, Heribert
97
Huber, Frank
84
Kreutzer, Ralf T.
84
Wiedmann, Klaus-Peter
82
Wirtz, Bernd W.
82
Fritz, Wolfgang
77
Verhoef, Peter C.
75
Heinemann, Gerrit
72
Pepels, Werner
72
Sheth, Jagdish N.
72
Herrmann, Andreas
68
Albers, Sönke
66
Skiera, Bernd
64
Tomczak, Torsten
62
Hollebeek, Linda D.
59
Alt, Rainer
57
Vrontis, Demetris
57
Kleinaltenkamp, Michael
56
Han, Heesup
55
Krafft, Manfred
55
Smith, Alan D.
55
Palmatier, Robert W.
54
Mattila, Anna S.
53
Ghose, Anindya
52
Ahlert, Dieter
50
Backhaus, Klaus
50
Burmann, Christoph
50
Dwivedi, Yogesh Kumar
50
Piller, Frank T.
50
Grewal, Dhruv
49
Keller, Kevin Lane
48
Grönroos, Christian
47
Kirchgeorg, Manfred
47
Stauss, Bernd
47
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Institution
All
Springer Fachmedien Wiesbaden
265
IGI Global
180
National Bureau of Economic Research
98
OECD
94
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
64
American Marketing Association
61
Organisation for Economic Co-operation and Development
44
Books on Demand GmbH <Norderstedt>
40
Université Paris-Dauphine (Paris IX)
40
Europäische Kommission
32
World Bank Group
29
Haufe-Lexware GmbH & Co. KG
27
Verlag Dr. Kovač
27
Deutsche Bank <Frankfurt am Main> / Research
25
Edward Elgar Publishing
25
Information Resources Management Association
25
Nomos Verlagsgesellschaft
25
Springer-Verlag GmbH
25
UNCTAD
22
Verlag Franz Vahlen
22
Fördergesellschaft Marketing an der Universität Augsburg
20
Springer Gabler <Firma>
20
HAL
17
Universität Mannheim
17
EconWPA
16
RWTH Aachen
16
European Society for Opinion and Marketing Research
15
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
15
AMACOM
14
NET Institute
14
Universität St. Gallen
14
World Bank
14
Campus Verlag
13
De Gruyter Oldenbourg
13
Wiley-VCH
13
Competence Center E-Commerce <Bochum>
12
Duncker & Humblot
12
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
12
Erich-Schmidt-Verlag
12
Fachhochschule Reutlingen / European School of Business
12
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Published in...
All
Journal of business research : JBR
1,253
Journal of retailing and consumer services
894
SpringerLink / Bücher
750
Industrial marketing management : the international journal for industrial and high-tech firms
697
International journal of hospitality management
415
Journal of strategic marketing
361
The journal of business & industrial marketing
316
Journal of the Academy of Marketing Science
295
Springer eBook Collection
267
Electronic commerce research
263
International journal of internet marketing and advertising : IJIMA
263
Journal of marketing
262
Management science : journal of the Institute for Operations Research and the Management Sciences
260
The journal of services marketing
247
European journal of marketing : EJM
243
The service industries journal
239
Journal of marketing management : MM
236
Journal of marketing communications
234
Marketing intelligence & planning
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
219
Gabler Edition Wissenschaft
217
Tourism management : research, policies, practice
217
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
213
Psychology & marketing
205
Journal of travel and tourism marketing
197
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
197
Cogent business & management
196
European Journal of Marketing
195
European journal of operational research : EJOR
195
Asia Pacific journal of marketing and logistics
187
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
The journal of brand management : an international journal
186
Journal of retailing
184
International journal of business information systems : IJBIS
183
Technological forecasting & social change : an international journal
183
Information systems research : ISR
182
Journal of internet commerce
182
International journal of electronic customer relationship management : IJECRM
180
The journal of product & brand management
177
International journal of contemporary hospitality management
175
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Source
All
ECONIS (ZBW)
69,450
USB Cologne (EcoSocSci)
2,888
Other ZBW resources
1,866
RePEc
1,261
EconStor
364
USB Cologne (business full texts)
254
BASE
243
OLC EcoSci
28
ArchiDok
7
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91
E-riches 2.0 : next-generation marketing strategies for making millions online
Fox, Scott C.
-
2009
Persistent link: https://www.econbiz.de/10003805932
Saved in:
92
Online information tools in industrial purchasing : an exploratory analysis of the process of business-service
Garrido, M. Jose
;
Gutiérrez, Ana M.
;
José, Rebeca San
- In:
Journal of organizational computing and electronic commerce
21
(
2011
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10008908839
Saved in:
93
Company-specific virtual worlds
Blowers, Paul
- In:
Virtual worlds and e-commerce : technologies and …
,
(pp. 103-126)
.
2011
Persistent link: https://www.econbiz.de/10008746283
Saved in:
94
The internet revolution
Plummer, Joseph T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611390
Saved in:
95
Marketing the e-business
Harris, Lisa
;
Dennis, Charles
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003534819
Saved in:
96
Information communication technology in the function of improvement of competitive position of tourist destination
Avramović, Mira
- In:
Facta Universitatis / Series economics and organization …
7
(
2010
)
2
,
pp. 209-217
Persistent link: https://www.econbiz.de/10009375303
Saved in:
97
Adaptive Kommunikation im Internet
Kirschner, Dennis
- In:
Digitale Kommunikation
,
(pp. 173-195)
.
2012
Persistent link: https://www.econbiz.de/10009545415
Saved in:
98
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
Smith, Katherine Taken
- In:
Journal of strategic marketing
19
(
2011
)
6
,
pp. 489-499
Persistent link: https://www.econbiz.de/10009529887
Saved in:
99
Entrepreneurial marketing over the internet : an explorative qualitative empirical analysis
Schmengler, Kati
;
Kraus, Sascha
- In:
International journal of entrepreneurial venturing
2
(
2010
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009303478
Saved in:
100
A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance
Chen, Lisa Y.
- In:
International journal of business information systems : …
9
(
2012
)
1
,
pp. 89-107
Persistent link: https://www.econbiz.de/10009487842
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