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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Formative Research in Social Marketing : Innovative Methods to Gain Consumer Insights
Kubacki, Krzysztof (ed.); Rundle-Thiele, Sharyn (ed.) - 2017
This book brings together the state of the art and current debates in the field of formative research, and examines many of the innovative methods largely overlooked in the available literature. Further, it extends the use of formative research methods in social marketing beyond surveys and...
Persistent link: https://www.econbiz.de/10012396180
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1998 - 6. ed.
Persistent link: https://www.econbiz.de/10000627741
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Marketing research
Chisnall, Peter M. - 1997 - 5th edition
Persistent link: https://www.econbiz.de/10000601116
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Marketingforschung und Absatzprognose : Informationsgewinnung, Erhebungsmethoden ...
Pepels, Werner - 1994
Persistent link: https://www.econbiz.de/10000507455
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Absatzforschung
Crisp, Richard D. - 1959
Persistent link: https://www.econbiz.de/10000512112
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Marketing research : an applied orientation
Malhotra, Naresh K. - 1993
Persistent link: https://www.econbiz.de/10000326100
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Hochrechnungsverfahren im Marketing
Schwaiger, Manfred - 1993
Persistent link: https://www.econbiz.de/10000339892
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Research in marketing : an annual compilation of research
Greenwich, Conn. : Jai Press - 1.1978 - 15.1999; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000358206