Marketing research
Peter M. Chisnall
| Year of publication: |
1997 ; 5th edition
|
|---|---|
| Authors: | Chisnall, Peter M. |
| Publisher: |
London [u.a.] : McGraw-Hill |
| Subject: | Marketingforschung | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 437 Seiten graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben |
| ISBN: | 978-0-07-709175-0 ; 0-07-709175-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000601116