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Creative women in advertising agencies: why so few “babes in boyland”?

Broyles, Sheri J.; Grow, Jean M. - In: Journal of Consumer Marketing 25 (2008) 1, pp. 4-6

Purpose – The purpose of this paper is to explore reasons why there are so few women in creative departments of … gender gap, the creative department of advertising agencies as an “old‐boys network,” reasons why women leave creative jobs …, and why advertising targeting women as consumers is so bad. Practical implications – Women opt out of advertising agencies …

Persistent link: https://www.econbiz.de/10014848634

Ad Women: How They Impact What We Need, Want, and Buy

Wood, Natalie T. - In: Journal of Consumer Marketing 27 (2010) 4, pp. 393-394

Persistent link: https://www.econbiz.de/10014848818

Wonder Woman – Marketing Secrets for the Trillion‐dollar Customer

Shekar, Sheila - In: Journal of Consumer Marketing 27 (2010) 6, pp. 565-566

Persistent link: https://www.econbiz.de/10014848842

University students' perceived susceptibility to alcohol retail sales promotions

Sharma, Bishnu; Raciti, Maria; O'Hara, Rebecca; … - In: Journal of Consumer Marketing 30 (2013) 3, pp. 283-294

Purpose – The purpose of this paper is to examine the relationship between perceived susceptibility to alcohol retailers' sales promotion strategies and young, female university students' intention to buy alcohol and attitude towards alcohol consumption. Design/methodology/approach – Data...

Persistent link: https://www.econbiz.de/10014849024

Segmenting by consumer time shortage

Darian, Jean C.; Cohen, Judy - In: Journal of Consumer Marketing 12 (1995) 1, pp. 32-44

Investigates whether consumers′ time availability is an important segmentation variable in the convenience and fast‐food markets. Very time‐poor, somewhat time‐poor, and not time‐poor consumers are compared, and three types of food are examined: fast foods, frozen dinners, and...

Persistent link: https://www.econbiz.de/10014849130

Usage Versus Ownership: Suggestions for Refining Studies of Time Savings and Wives’ Employment

Kaufman, Carol J. - In: Journal of Consumer Marketing 7 (1990) 1, pp. 23-30

Considers the mixed results of studies linking between wives′ employment and time‐saving behaviours. Argues that a possible explanation is found in limited conceptual frameworks, inconsistent use of concepts, and insufficiently sensitive research measures. Concludes that both studies, and...

Persistent link: https://www.econbiz.de/10014849467

Female‐headed Single Parent Families

Ahuja, Roshan D.; Walker, Mary - In: Journal of Consumer Marketing 11 (1994) 4, pp. 41-54

The proportion of traditional family households with two parents has been steadily declining, in large part due to an increase in the female‐headed single parent family – the largest growing family type. Reports on a study to test hypotheses that differences exist between female‐headed...

Persistent link: https://www.econbiz.de/10014849504

EVEolution: The Eight Truths of Marketing to Women

Feldman Barr, Terri - In: Journal of Consumer Marketing 19 (2002) 1, pp. 74-82

Persistent link: https://www.econbiz.de/10014849616

Shopping for Pleasure: Women in the Making of London’s West End

Flynn, Leisa - In: Journal of Consumer Marketing 19 (2002) 4, pp. 363-364

Persistent link: https://www.econbiz.de/10014849628

Personal public relations: The interdisciplinary pitfalls and innovative possibilities of identity work

Motion, Judy - In: Journal of Communication Management 5 (2001) 1, pp. 31-40

This paper examines the processes used to create and communicate the public identities of New Zealand women politicians …. Interviews conducted with women politicians and their public relations practitioners are drawn upon in order to develop a public …

Persistent link: https://www.econbiz.de/10014850655