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Over the years, research studies have found sex stereotyping in television advertisements. However, those studies typically examined western television commercials only, leaving open the question of the cultural influence on advertising’s sex‐role portrayal in emerging Pacific‐rim markets....
Persistent link: https://www.econbiz.de/10014946582
This paper provides an exploratory examination of the purchasing patterns, selection procedures and risk‐reducing mechanisms employed by female consumers making joint purchase decisions with their male partners within the furniture and carpet sectors of the home improvement market. It focuses...
Persistent link: https://www.econbiz.de/10014946631
, particularly women, through an examination of Islamic teachings and illustrated using a “conservative” paradigm of practice. The … approaches to “conservative” Muslim women in societies across the globe, what is presented herein allows insight into all … of research for Muslim women at the “conservative” end of the practicing spectrum – this allowing a highlighting of ideas …
Persistent link: https://www.econbiz.de/10014946983