Women in advertising: a comparison of television advertisements in China and Singapore
Year of publication: |
1997
|
---|---|
Authors: | Siu, Wai‐sum ; Kai‐ming Au, Alan |
Published in: |
Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 15.1997, 5, p. 235-243
|
Publisher: |
MCB UP Ltd |
Subject: | Advertising | Stereotyping | Television | Women |
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