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Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne; Kitchen, Philip J.; Rose, Lawrence; … - In: European journal of marketing : EJM 37 (2003) 10, pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
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IMC, brand communications, and corporate cultures: Client-advertising agency co-ordination and cohesion
Eagle, Lynne; Kitchen, Phillp J. - In: European journal of marketing : EJM 34 (2000) 5-6, pp. 667-686
Persistent link: https://www.econbiz.de/10006094437
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Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne; Rose, Lawrence C.; Kitchen, Philip J.; … - In: Journal of consumer policy : consumer issues in law, … 28 (2005) 4, pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
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Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
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Beyond advertising: in-home promotion of "fast food"
Eagle, Lynne; Brennan, Ross - In: Young consumers : insight and ideas for responsible … 8 (2007) 4, pp. 278
Persistent link: https://www.econbiz.de/10008270926
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The Encyclopaedic Dictionary of Marketing
Eagle, Lynne - In: Journal of marketing communications 15 (2009) 5, pp. 367-373
Persistent link: https://www.econbiz.de/10008334828
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Of a complex sensitivity in marketing ethics education
Brennan, Ross; Eagle, Lynne; Ellis, Nick; Higgins, Matthew - In: Journal of marketing management : MM 26 (2010) 13, pp. 1165-1181
Persistent link: https://www.econbiz.de/10008744929
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Medicalization and Marketing
Brennan, Ross; Eagle, Lynne; Rice, David - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 8-23
Persistent link: https://www.econbiz.de/10008388417
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Persuading young consumers to make healthy nutritional decisions
Brennan, Ross; Dahl, Stephan; Eagle, Lynne - In: Journal of marketing management : MM 26 (2010) 7, pp. 635-656
Persistent link: https://www.econbiz.de/10008435848
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Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?
Hunt, Lynn; Eagle, Lynne; Kitchen, Philip J. - In: Journal of marketing education : JME 26 (2004) 1, pp. 75-88
Persistent link: https://www.econbiz.de/10006248777