Cover -- Editorial advisory board -- Guest editorial -- The dark side of the pharmaceutical industry -- Went in for Botox and left with a rhinoplasty -- Transparency of hope -- Social media in medical and health care: opportunities and challenges -- Content and compliance of pharmaceutical...

Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- List of Figures -- List of Tables -- About the Authors -- 1 Marketing Communications as a Strategic Marketing Tool -- Introduction -- Retailer Influence, Product, Services, Business-To-Business and Social Marketing --...