Ethical dimensions of medical and pharmaceutical marketing

Cover -- Editorial advisory board -- Guest editorial -- The dark side of the pharmaceutical industry -- Went in for Botox and left with a rhinoplasty -- Transparency of hope -- Social media in medical and health care: opportunities and challenges -- Content and compliance of pharmaceutical social media marketing -- Empowering or misleading? Online health information provision challenges

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Year of publication:	2016
Authors:	Eagle, Lynne
Other Persons:	Dahl, Stephen (contributor) ; Alejandro, Thomas Brashear (contributor)
Publisher:	Bradford, West Yorkshire : Emerald Group Publishing Limited
Subject:	Pharmaindustrie \| Pharmaceutical industry \| Arzneimittel \| Pharmaceuticals \| Ethik \| Ethics \| Ärzte \| Physicians \| Unternehmensethik \| Business ethics

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Extent:	1 Online-Ressource (121 p)
Series:	Marketing Intelligence & Planning ; v.34
Type of publication:	Book / Working Paper
Language:	English
Notes:	Description based upon print version of record
ISBN:	978-1-78714-077-6 ; 978-1-78714-076-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012682595