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Planned obsolescence is associated with a form of industrial production that relies on a minimum renewal rate for its products. Although product renewal is necessary, certain abuses need to be addressed.The EESC would like to see a total ban on products with built-in defects designed to end the...
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producer income and/or the prices charged to consumers. …
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Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
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