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Redesigning marketing to fit a...
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Marketing management
21
Marketingmanagement
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Consumer behaviour
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Brand management
17
Markenführung
16
Relationship marketing
12
Beziehungsmarketing
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Advertising
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Schultz, Don E.
167
Kitchen, Philip J.
16
Block, Martin P.
10
Peltier, James
7
Kerr, Gayle
6
Block, Martin
5
Kim, Ilchul
5
Schultz, Heidi F.
5
Malthouse, Edward C.
4
Peltier, James W.
4
Raman, Kalyan
4
Schibrowsky, John A.
4
E. Schultz, Don
3
Han, Dongsub
3
Jain, Varsha
3
Tannenbaum, Stanley I.
3
Bailey, Scott
2
Barger, Victor
2
Barnes, Beth E.
2
Biraghi, Silvia
2
Gambetti, Rossella C.
2
Hayman, Dana
2
Li, Tao
2
McColl, Rod
2
Naik, Prasad A.
2
Pals, Heather
2
Patti, Charles H.
2
Raman, Kaylan
2
SCHULTZ, DON E.
2
Srinivasan, Shuba
2
Timothy, Alan
2
Viswanathan, Vijay
2
Zahay, Debra
2
Allison, Anne
1
Azzaro, Marian
1
Bang, Nguyen
1
Beede, Park
1
Brioschi, Edoardo T.
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Marketing management : a quarterly business management publication of the American Marketing Association
58
Journal of advertising research
13
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
Journal of business research : JBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
European Journal of Marketing
2
European journal of marketing : EJM
2
Journal of Advertising Research
2
Journal of Business Research
2
Journal of Consumer Marketing
2
Journal of Indian business research
2
Journal of Research in Interactive Marketing
2
Journal of advertising : official publication of the American Academy of Advertising
2
Organizations and markets in emerging economies
2
Advertising theory
1
Asia-Pacific journal of business administration
1
Breaking new ground in theory and practice
1
Business marketing
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Handbook of business-to-business marketing
1
Integrated brand marketing and measuring returns
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of Business & Industrial Marketing
1
Journal of Indian Business Research
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of marketing theory and practice
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Kellogg on branding : the marketing faculty of the Kellogg School of Management
1
Managing customer relationships : a strategic framework
1
Marketing research : a magazine of management and applications
1
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Source
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OLC EcoSci
89
ECONIS (ZBW)
56
USB Cologne (EcoSocSci)
12
Other ZBW resources
10
RePEc
5
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31
Organizational processes for B2B services IMC data quality
Zahay, Debra L.
;
Peltier, James
;
Krishen, Anjala S.
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
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32
"Someone should do something" : replication and an agenda for collective action
Kerr, Gayle
;
Schultz, Don E.
;
Lings, Ian
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 4-12
Persistent link: https://www.econbiz.de/10011453834
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33
Exploring luxury brand country of origin impact on purchasing behaviors in India : a conceptual framework
Schultz, Don E.
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 216-236
Persistent link: https://www.econbiz.de/10011471604
Saved in:
34
Beyond brand loyalty : brand sustainability
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 340-355
Persistent link: https://www.econbiz.de/10011487797
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35
US online shopping : facts, fiction, hopes and dreams
Schultz, Don E.
;
Block, Martin P.
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 99-106
Persistent link: https://www.econbiz.de/10010503923
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36
Brand preference being challenged
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
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37
IMC : new horizon/false dawn for a marketplace in turmoil?
Kitchen, Philip J.
;
Schultz, Don E.
- In:
The evolution of integrated marketing communications : …
,
(pp. 123-130)
.
2011
Persistent link: https://www.econbiz.de/10009232915
Saved in:
38
The evolution of integrated marketing communications : the customer-driven marketplace
Schultz, Don E.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009233646
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39
The elaboration likelihood model : review, critique and research agenda
Kitchen, Philip J.
;
Kerr, Gayle
;
Schultz, Don E.
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2033-2050
Persistent link: https://www.econbiz.de/10010461813
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40
Sales promotion influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
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