We investigate whether media coverage of mega-sports events can have spill-over effects in the stock market …. Our evidence instead suggests that the combination of media attention and a mega-sports event can lead to transitory and …

I use sports betting markets as a laboratory to test behavioral theories of cross-sectional asset pricing anomalies … decades across four major professional sports (NBA, NFL, MLB, and NHL), I find momentum and value effects that move betting … sports betting markets is shown to also predict momentum and value returns in financial markets. Finally, momentum and value …

transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and … suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports …