Narrow search
Showing 1 - 10 of 64
Cover Image
Lutte contre la corruption au Cameroun : apport du marketing et de la communication de masse
Sigué, Simon Pierre; Amougou, Albert Roland - In: Gérer pour la croissance au Cameroun : hommage au …, (pp. 115-138). 2002
Persistent link: https://www.econbiz.de/10001762068
Cover Image
Le franchisage : une autre voie pour créer et moderniser les entreprises au Cameroun
Sigué, Simon Pierre - In: Gérer pour la croissance au Cameroun : hommage au …, (pp. 277-311). 2002
Persistent link: https://www.econbiz.de/10001762107
Cover Image
Droit d'entrée et taux de redevance dans les franchises d'exploitation au Québec
Gagné, Robert; Sigué, Simon Pierre; Zaccour, Georges - 1996
Persistent link: https://www.econbiz.de/10000970692
Cover Image
Droit d'entrée et taux de redevance dans les franchises d'exploitation au Québec
Gagné, Robert; Sigué, Simon Pierre; Zaccour, Georges - In: L' Actualité économique : revue trimest. 74 (1998) 4, pp. 651-668
Persistent link: https://www.econbiz.de/10001255916
Cover Image
Defensive, offensive, and generic advertising in a Lanchester model with market growth
Jørgensen, Steffen; Sigué, Simon Pierre - In: Dynamic games and applications : DGA 5 (2015) 4, pp. 523-539
Persistent link: https://www.econbiz.de/10011547264
Cover Image
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier (ed.); Sigué, Simon Pierre (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012060576
Cover Image
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: Journal of business research : JBR 70 (2017), pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Cover Image
Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma; Martín Herrán, Guiomar; Sigué, Simon … - In: International journal of production economics 184 (2017), pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Cover Image
Should companies jointly promote their complementary products when they compete in other product categories?
Karray, Salma; Sigué, Simon Pierre - In: European journal of operational research : EJOR 255 (2016) 2, pp. 620-630
Persistent link: https://www.econbiz.de/10011532214
Cover Image
A game-theoretic model for co-promotions : choosing a complementary versus an independent product ally
Karray, Salma; Sigué, Simon Pierre - In: Omega : the international journal of management science 54 (2015), pp. 84-100
Persistent link: https://www.econbiz.de/10011293552