Chapter 1. A Lanchester-Type Dynamic Game of Advertising and Pricing -- Chapter 2. On the Modelling of Price Effects in the Diffusion of Optional Contingent Products -- Chapter 3. The effects of consumer rebates in a competitive distribution channel -- Chapter 4. On the coordination of static...

The selection of either a pull or a push price promotion has mainly been investigated in contexts where manufacturers offer deals to consumers at the time of purchase or offer trade deals to retailers. This paper extends this framework to where manufacturers can offer either trade deals or...