Consumer and retailer promotions : who is better off?
Simon Pierre Sigué
| Year of publication: |
2008
|
|---|---|
| Authors: | Sigué, Simon Pierre |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 4, p. 449-460
|
| Subject: | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Industrie | Manufacturing industries | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794952