This paper studies the optimal choice of promotional partners in a three-firm market where two firms sell complementary products and a third firm sells an independent product. Game-theoretic models are developed to investigate the following scenarios: no promotional partnership, partnership...

This paper provides an econometric analysis of franchise fees and royalties using a sample of franchises in Québec. Our results do not reveal any evidence of simultaneity between franchise fees and royalties. These elements act as a signal, from franchiser and franchisee, and deal with moral...