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The DNA of industrial competitors
Ho, Jonathan C.; Lee, Chung-Shing - In: Research technology management : RTM 51 (2008) 4, pp. 17-20
Persistent link: https://www.econbiz.de/10003755635
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Akogrimo : Grid-System zur Erbringung individueller Gesundheitsdienstleistungen
Anhalt, Christian; Kirn, Stefan - In: Individualization Engineering : Gestaltung adaptiver …, (pp. 175-185). 2008
Persistent link: https://www.econbiz.de/10003755745
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User requirements of mobile technology: results from a content analysis of user reviews
Gebauer, Judith; Tang, Ya; Baimai, Chaiwat - In: Information systems and e-business management : ISeB 6 (2008) 4, pp. 361-384
Persistent link: https://www.econbiz.de/10003756146
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Integrated mobile spatial information systems and urban services
Giaoutzi, Maria; Vescoukis, Vassilios - In: Network strategies in Europe : developing the future …, (pp. 67-82). 2008
Persistent link: https://www.econbiz.de/10003756726
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Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond (contributor) - 2008
Persistent link: https://www.econbiz.de/10003757301
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Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna; Brush, Gregory J. - In: Psychology & marketing 25 (2008) 8, pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Comparing consumer responses to advertising and non-advertising mobile communications
Nasco, Suzanne Altobello; Bruner, Gordon C. - In: Psychology & marketing 25 (2008) 8, pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
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The complementarity between calls and messages in mobile telephony
Grzybowski, Lukasz; Pereira, Pedro - In: Information economics and policy : IEP 20 (2008) 3, pp. 279-287
Persistent link: https://www.econbiz.de/10003758076
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The intimate marketer : personalized direct marketing strategies in a wireless environment
Cudmore, B. Andrew; Patton, John R. - In: Journal of internet commerce 6 (2007) 4, pp. 73-96
Persistent link: https://www.econbiz.de/10003758743