Similar Search Results

Narrow search

Die Beurteilung einer Zeitschrift als Werbeträger

Böcker, Franz; Gierl, Heribert - 1986

Persistent link: https://www.econbiz.de/10004053968

Eine Erklärung der Preislagenwahl bei Konsumgütern

Gierl, Heribert - 1992

Persistent link: https://www.econbiz.de/10012879383

The effects of positive and negative ad‐evoked associations on brand attitude

Praxmarer, Sandra; Gierl, Heribert - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 507-520

Purpose – The purpose of this paper is to contribute to research on the cognitive capacity theory. The paper aims to examine the effects of advertising recipients' positive and negative associations, that is their memories and fantasies evoked by the advertising stimulus, on brand attitude for...

Persistent link: https://www.econbiz.de/10014674684

Let's dance a little bit : the effect of dance scenes in commercials on brand attitude

Gierl, Heribert - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 25-40). 2024

Persistent link: https://www.econbiz.de/10015064298

How much is too much? : the effect of digital processing intensity of female advertising models

Pappenheim, Christina; Gierl, Heribert - In: Advances in Advertising Research XIV : Harder, Better, …, (pp. 189-204). 2024

Persistent link: https://www.econbiz.de/10015064334

Marketing : [Hauptbd.]

2009 - 8., völlig neu bearb. Aufl.

Persistent link: https://www.econbiz.de/10004960768