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1
Text mining of
Internet
content : the bridge connecting product research with customers in the digital era
Shivashankar, S.
;
Ravindran, B.
;
Raghavan, N. R. Srinivasa
- In:
Product research : the art and science behind …
,
(pp. 231-242)
.
2009
Persistent link: https://www.econbiz.de/10003977256
Saved in:
2
Logfiles in der
Marktforschung
: Gestaltungsoptionen für Analysezwecke
Lutzky, Christian
;
Teichmann, Maik-Henrik
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10001709457
Saved in:
3
Market basket applications on short web links
Gallagher, James
;
Smith, Christopher M.
- In:
International journal of market research
62
(
2020
)
2
,
pp. 139-157
Persistent link: https://www.econbiz.de/10012214130
Saved in:
4
Customer-based perceptual map as a marketing intelligence source
Daabes, Ajayeb S. Abu
;
Kharbat, Faten F.
- In:
International journal of economics and business research
13
(
2017
)
4
,
pp. 360-379
Persistent link: https://www.econbiz.de/10011740419
Saved in:
5
The relationship between unstructed information and marketing knowledge : an experiment in the US wine market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
6
Harnessing consumer reviews for marketing intelligence : a domain-adapted sentiment classification approach
Yang, Chin-Sheng
;
Chen, Cheng-Hsiung
;
Chang, Pei-chann
- In:
Information systems and e-business management : ISeB
13
(
2015
)
3
,
pp. 403-419
Persistent link: https://www.econbiz.de/10011373612
Saved in:
7
An interdisciplinary method for brand association research
Ranfagni, Silvia
;
Guercini, Simone
;
Camiciottoli, …
- In:
Management decision : MD
52
(
2014
)
4
,
pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
Saved in:
8
Analyzing market baskets by restricted Boltzmann machines
Hruschka, Harald
- In:
OR spectrum : quantitative approaches in management
36
(
2014
)
1
,
pp. 209-228
Persistent link: https://www.econbiz.de/10010251254
Saved in:
9
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
10
Behavior-aware user response modeling in social media : learning from diverse heterogeneous data
Chen, Zhen-Yu
;
Fan, Zhi-Ping
;
Sun, Minghe
- In:
European journal of operational research : EJOR
241
(
2015
)
2
,
pp. 422-434
Persistent link: https://www.econbiz.de/10010487983
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