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How to select a business strategy
Aaker, David A. - In: California management review 26 (1984) 3, pp. 167-175
Persistent link: https://www.econbiz.de/10003461459
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Organizing a strategic information scanning system
Aaker, David A. - In: California management review 25 (1983) 2, pp. 76-83
Persistent link: https://www.econbiz.de/10003461483
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The social and economic effects of advertising
Aaker, David A. - In: Consumerism : search for the consumer interest, (pp. 174-193). 1978
Persistent link: https://www.econbiz.de/10003461509
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Strategic market management
Aaker, David A. - 2008 - 8. ed.
Persistent link: https://www.econbiz.de/10003474695
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Brand relevance : making competitors irrelevant
Aaker, David A. - 2011 - 1. ed.
Persistent link: https://www.econbiz.de/10008903891
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Spanning silos : the new CMO imperative
Aaker, David A. - 2008
Persistent link: https://www.econbiz.de/10003685363
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A measure of brand acceptance
Aaker, David A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
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Toward a normative model of promotional decision making
Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
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ADMOD : an advertising decision model
Aaker, David A. - In: Journal of marketing research : JMR 12 (1975) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10001784401
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Management science in marketing : the state of the art
Aaker, David A. - In: Interfaces : the INFORMS journal on the practice of … 3 (1973) 4, pp. 17-31
Persistent link: https://www.econbiz.de/10001784684