Toward a normative model of promotional decision making
Year of publication: |
1973
|
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Authors: | Aaker, David A. |
Published in: |
Management science : journal of the Institute of Management Sciences ; application and theory. - Baltimore, Md. [u.a.] : [Verlag nicht ermittelbar], ZDB-ID 206346-3. - Vol. 19.1973, 6, p. 593-603
|
Subject: | Absatzpolitik | Marktforschung | Verbraucher |
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