Mu, Yu; Bossink, Bart; Vinig, Tsvi; You, Suchuan - In: Journal of Hospitality and Tourism Technology 12 (2021) 3, pp. 533-547
-depth case study is conducted at Trip, the largest OTA in China. A coherent framework of managing service innovations at OTAs is … management at OTAs, specifically in China. The proposed framework is potentially applicable to other industries. …