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Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove; Nysveen, Herbjørn; Pedersen, Per Egil - In: Journal of marketing theory and practice : JMTP 32 (2024) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
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Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett; Zahay, Debra L.; Thorbjørnsen, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
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Determinants of core value behavior in service brands
Thorbjørnsen, Helge; Supphellen, Magne - In: The journal of services marketing 25 (2011) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10009009734
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A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
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How do teaser advertisements boost word of mouth about new products? : for consumers, the future is more exciting than the present
Thorbjørnsen, Helge; Ketelaar, Paul; Riet, Jonathan van 't - In: Journal of advertising research 55 (2015) 1, pp. 73-80
Persistent link: https://www.econbiz.de/10010520788
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In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin; Konig, Ruben Peter; Smit, Edith G.; … - In: The journal of consumer marketing 32 (2015) 3, pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
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Customer reactions to acquirer-dominant mergers and acquisitions
Thorbjørnsen, Helge; Dahlén, Micael - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 332-341
Persistent link: https://www.econbiz.de/10009406666
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The effect of new product preannouncements on the evaluation of other brand products
Thorbjørnsen, Helge; Dahlén, Micael; Lee, Yih Hwai - In: The journal of product innovation management : an … 33 (2016) 3, pp. 342-355
Persistent link: https://www.econbiz.de/10011524712
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Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
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Consumer brand relationships : an investigation of two alternative models
Breivik, Einar; Thorbjørnsen, Helge - In: Journal of the Academy of Marketing Science 36 (2008) 4, pp. 443-472
Persistent link: https://www.econbiz.de/10003800574