//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Estimating promotional effects...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Einzelhandel
17,804
Retail trade
15,202
Consumer behaviour
4,906
Konsumentenverhalten
4,869
Deutschland
2,043
Sales promotion
2,040
Verkaufsförderung
1,968
Theorie
1,955
Theory
1,924
Beziehungsmarketing
1,758
Relationship marketing
1,753
Online-Handel
1,611
Online retailing
1,606
Germany
1,350
Electronic Commerce
1,333
USA
1,288
E-commerce
1,260
Supply chain
1,203
Lieferkette
1,199
United States
1,165
Pricing strategy
1,156
Preismanagement
1,154
Vertriebsweg
953
Distribution channel
950
Großbritannien
802
Brand management
785
Markenführung
783
Indien
775
India
773
Customer satisfaction
746
IT-gestütztes Marketing
741
Kundenzufriedenheit
737
Computer-assisted marketing
736
United Kingdom
725
Wettbewerb
713
Lieferantenmanagement
683
Supplier relationship management
682
Marketingmanagement
665
Marketing management
645
Competition
639
more ...
less ...
Online availability
All
Undetermined
5,342
Free
3,840
Type of publication
All
Article
12,527
Book / Working Paper
8,674
Journal
238
Other
7
Type of publication (narrower categories)
All
Article in journal
9,432
Aufsatz in Zeitschrift
9,432
Graue Literatur
1,831
Non-commercial literature
1,831
Aufsatz im Buch
1,537
Book section
1,537
Working Paper
1,279
Arbeitspapier
1,189
Hochschulschrift
867
Thesis
585
Collection of articles of several authors
357
Sammelwerk
357
research-article
264
Aufsatzsammlung
209
Case study
203
Fallstudie
203
Bibliografie enthalten
178
Bibliography included
178
Amtsdruckschrift
143
Government document
143
Dissertation u.a. Prüfungsschriften
139
Statistik
139
Conference paper
117
Konferenzbeitrag
117
Konferenzschrift
110
Statistics
90
Lehrbuch
85
Textbook
76
Ratgeber
61
Conference proceedings
59
Guidebook
55
Market information
50
Marktinformation
50
Article
49
Collection of articles written by one author
34
Sammlung
34
Glossar enthalten
30
Glossary included
30
Advisory report
29
Gutachten
29
more ...
less ...
Language
All
English
15,932
German
3,351
Undetermined
1,794
French
119
Russian
46
Italian
41
Polish
35
Spanish
33
Dutch
29
Swedish
27
Danish
23
Hungarian
20
Finnish
15
Ukrainian
11
Norwegian
10
Japanese
6
Lithuanian
6
Croatian
5
Portuguese
5
Romanian
5
Czech
3
Slovenian
3
Arabic
2
Modern Greek (1453-)
2
Chinese
2
Bosnian
1
Indonesian
1
Kazakh
1
Korean
1
Turkish
1
Vietnamese
1
more ...
less ...
Author
All
Grewal, Dhruv
54
Swoboda, Bernhard
52
Schramm-Klein, Hanna
47
Städtler, Arno
46
Pantano, Eleonora
41
Rudolph, Thomas
41
Zentes, Joachim
41
Richards, Timothy J.
38
Morschett, Dirk
36
Thurik, Adriaan R.
34
Tietz, Bruno
34
Alexander, Nicholas
33
Fernie, John
33
Lachner, Josef
32
Täger, Uwe Christian
30
Dawson, John A.
28
Gázquez-Abad, Juan Carlos
27
Teller, Christoph
27
Raff, Horst
26
Zielke, Stephan
26
Hübner, Alexander
25
Neslin, Scott A.
25
Gil Saura, Irene
24
Martínez-López, Francisco J.
24
Möhlenbruch, Dirk
24
Ahlert, Dieter
23
Roggeveen, Anne L.
23
Schmitt, Nicolas
23
Schröder, Hendrik
23
Verhoef, Peter C.
23
Cheng, T. C. E.
21
Gijsbrechts, Els
21
Neumark, David
21
Rabinovich, Elliot
21
Sparks, Leigh
21
Wey, Christian
21
Ailawadi, Kusum L.
20
Aithal, P. S.
20
Carree, Martin Anthony
20
Fisher, Marshall L.
20
more ...
less ...
Institution
All
National Bureau of Economic Research
83
Springer Fachmedien Wiesbaden
31
Institut für Handelsforschung <Köln>
23
European Centre for the Development of Vocational Training
20
Europäische Kommission / Statistisches Amt
13
USA / Bureau of the Census
13
Bundesverband der Deutschen Volksbanken und Raiffeisenbanken
12
Deutschland / Statistisches Bundesamt
11
International Energy Agency
11
Books on Demand GmbH <Norderstedt>
10
Forschungsstelle für den Handel Berlin
10
Commission des Comptes Commerciaux de la Nation
9
Deutschland <Bundesrepublik> / Statistisches Bundesamt
9
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
9
University of Western Sydney
9
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
8
College of Business
8
Europäische Kommission
8
Hoofbedrijfschap Detailhandel
8
School of Management
8
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
7
Ifo-Institut für Wirtschaftsforschung
7
Deutsches Handelsinstitut
6
Ekonomiska Forskningsinstitutet vid Handelshögskolan i Stockholm
6
Handelsverband Deutschland
6
IGI Global
6
ifo Institut für Wirtschaftsforschung
6
Deutsches Institut für Urbanistik
5
Edward Elgar Publishing
5
Federal Reserve Bank of New York
5
Japan / Tōkeikyoku
5
National Economic Development Office
5
OECD
5
Verlag Dr. Kovač
5
epubli GmbH
5
American Marketing Association
4
BBE Handelsberatung <München>
4
Deutschland <Bundesrepublik>
4
Econometrisch Instituut <Rotterdam>
4
Ekonomiska forskningsinstitutet <Stockholm>
4
more ...
less ...
Published in...
All
Journal of retailing and consumer services
708
Journal of retailing
362
The international review of retail, distribution and consumer research
243
Journal of business research : JBR
241
International journal of retail & distribution management
232
European journal of operational research : EJOR
190
International journal of production economics
189
International Journal of Retail & Distribution Management
153
Management science : journal of the Institute for Operations Research and the Management Sciences
109
SpringerLink / Bücher
106
International journal of retail and distribution management
98
Journal of marketing
84
NBER working paper series
83
Ifo Schnelldienst
82
Ifo-Schnelldienst
81
Manufacturing & service operations management : M & SOM
74
Working paper / National Bureau of Economic Research, Inc.
70
NBER Working Paper
67
Production and operations management : an international journal of the Production and Operations Management Society
64
International journal of production research
63
Omega : the international journal of management science
62
Journal of the Academy of Marketing Science
59
European journal of marketing : EJM
58
Handelsforschung
58
Journal of marketing research : JMR
58
Transportation research / E : an international journal
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
European retail research
53
Psychology & marketing
52
The service industries journal
51
International journal of electronic marketing and retailing : IJEMR
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
European Journal of Marketing
46
Europäische Hochschulschriften / 5
46
Journal of promotion management : JPM
46
International journal of industrial organization
44
Gabler Edition Wissenschaft
41
Schriften zur Handelsforschung
39
Industrial marketing management : the international journal for industrial and high-tech firms
37
Marketing intelligence & planning
36
more ...
less ...
Source
All
ECONIS (ZBW)
19,433
USB Cologne (EcoSocSci)
1,054
Other ZBW resources
365
RePEc
340
EconStor
152
BASE
54
USB Cologne (business full texts)
30
OLC EcoSci
14
ArchiDok
4
more ...
less ...
Showing
21
-
30
of
21,446
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
Saved in:
22
Which products should you stock? : a new technique to help retailers improve assortment planning
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard business review : HBR
90
(
2012
)
11
,
pp. 108-118
Persistent link: https://www.econbiz.de/10009665405
Saved in:
23
Know what your customers want before they do
Davenport, Thomas H.
;
Mule, Leandro Dalle
;
Lucker, John
- In:
Harvard business review : HBR
89
(
2011
)
12
,
pp. 84-92
Persistent link: https://www.econbiz.de/10009409052
Saved in:
24
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
25
Das Richtige auf Lager haben
Fisher, Marshall L.
;
Vaidyanathan, Ramnath
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
2
,
pp. 58-71
Persistent link: https://www.econbiz.de/10009687122
Saved in:
26
Applications of intelligent technologies in retail marketing
Vadlamani, Ravi
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 127-141)
.
2006
Persistent link: https://www.econbiz.de/10003146669
Saved in:
27
Datenbankgestützte Vertriebs- und Informationssysteme : E-Commerce per Open Source
Schnauder, Volker
;
Jarosch, Helmut
;
Mages, Markus
-
2004
Persistent link: https://www.econbiz.de/10002346885
Saved in:
28
Information technology and new retail strategies in Japan
Mitsugi, Yoshihito
- In:
NRI quarterly
7
(
1998
)
3
,
pp. 14-23
Persistent link: https://www.econbiz.de/10001249410
Saved in:
29
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
30
Top-down versus bottom-up demand forecasts : the value of shared point-of-sale data in the retail supply chain
Williams, Brent D.
;
Waller, Matthew A.
- In:
Journal of business logistics : JBL
32
(
2011
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10009012830
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->