Top-down versus bottom-up demand forecasts : the value of shared point-of-sale data in the retail supply chain
Year of publication: |
2011
|
---|---|
Authors: | Williams, Brent D. ; Waller, Matthew A. |
Published in: |
Journal of business logistics : JBL. - Hoboken, NJ : Wiley-Blackwell, ISSN 0735-3766, ZDB-ID 613479-8. - Vol. 32.2011, 1, p. 17-26
|
Subject: | Ladengeschäft | Retail outlet | IT-gestütztes Marketing | Computer-assisted marketing | Lieferkette | Supply chain | Einzelhandel | Retail trade |
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