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Revisiting customer analytics capability for data-driven retailing
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of retailing and consumer services 56 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012389996
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Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh; Ambekar, Suhas Suresh; … - In: International journal of business intelligence research … 12 (2021) 1, pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
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Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf - 1997
Persistent link: https://www.econbiz.de/10000628118
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Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei; Munson, Charles L.; Chen, Bintong; Shi, … - In: Journal of the Operational Research Society : OR 66 (2015) 12, pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
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Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes - 2012
Persistent link: https://www.econbiz.de/10009629140
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Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad; Jayaraman, K.; Imrie, Brian Charles; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
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Smart customers and retail promotions : empirical evidence and supply chain implications
Freiheit, Julia - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001598070
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Essays on sales promotion management in retailing
Königsfeld, Jerome Alexander - 2015
Persistent link: https://www.econbiz.de/10011750308
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Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj; Lakshmi, B.; … - In: International journal of intellectual property … 13 (2023) 3/4, pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
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Collaborative Promotions : Optimizing Retail Supply Chains with Upstream Information Sharing
Wiehenbrauk, Daniela - 2010
Promotions are at the same time beloved and feared by both food retailers and branded goods manufacturers in today’s retail environment. Beloved because they attract smart customers and generate an immediate effect on a brand’s sale. Feared because there is uncertainty about the...
Persistent link: https://www.econbiz.de/10013522839