Smart customers and retail promotions : empirical evidence and supply chain implications
Julia Freiheit. With a foreword by Arnd Huchzermeier
| Year of publication: |
2001 ; 1. Aufl.
|
|---|---|
| Authors: | Freiheit, Julia |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. Wiesbaden : Gabler |
| Subject: | Einzelhandel | Retail trade | Handelsmarketing | Retail marketing | Verkaufsförderung | Sales promotion | Marktforschung | Market research | Lieferantenmanagement | Supplier relationship management | Lagermanagement | Warehouse management | Theorie | Theory | Deutschland | Germany | Lebensmittelwirtschaft | ECR <Management> | Direktmarketing | Sales-promotion | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIV, 216 S Ill |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Koblenz, Wiss. Hochsch. für Unternehmensführung, Diss, 2001 |
| Notes: | Erscheint: Voraussichtlich 27.9.2001 |
| ISBN: | 3-8244-7451-4 |
| Classification: | Marketing ; Beschaffung, Materialwirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001598070