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Psychologie des Wohlstands : die Bedürfnisse des Menschen und der Bedarf des Verbrauchers
Scitovsky, Tibor - 1977 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000064716
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243
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Consumer behavior : a cognitive orientation
Markin, Rom J. - 1974
Persistent link: https://www.econbiz.de/10000042254
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Essentials of consumer behavior : concepts and applications
Block, Carl E.; Roering, Kenneth J. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10000042259
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Vertriebspraktiken im Automobilersatzteilsektor : ihre Auswirkungen auf die Interessen der Verbraucher
Joerges, Christian; Hiller, Eugen; Holzscheck, Knut; … - 1985
Persistent link: https://www.econbiz.de/10000044824
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Consumer demand : a new approach
Lancaster, Kelvin - 1971
Persistent link: https://www.econbiz.de/10000048332
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Consumer behavior : basic findings and management implications
Zaltman, Gerald; Wallendorf, Melanie - 1979
Persistent link: https://www.econbiz.de/10000048467
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The consumer and corporate accountability
Nader, Ralph (ed.); Carper, Jean (contributor) - 1973
Persistent link: https://www.econbiz.de/10000049759
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840