"Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions,...

This review presents a general picture of the overall regulatory reform frameworks in Italy, examining quality regulation, competition policy and professional services. The review also offers a special focus on multi-level governance, where key issues include local public services, commercial...